Entrepreneurship with Daymond John, The People’s Shark

Price: $399/week
Age: 13 - 17
Skill Level: Beginner–Advanced
Format: Virtual Tech Camps | Small-Group, Online
Duration: Weeklong program, 2 hours per day

About This Course

It's easy to come up with a plan. Sell 10,000 items for $100, and you'll be a millionaire. But until the rubber meets the road and you put in the effort to drive your idea home, it's just an idea. Entrepreneurship is about getting products in front of people, surrounding yourself with a community of driven professionals, and trying again, and again, and again—whether it's your first, third, or fortieth attempt. In this deep-dive for aspiring entrepreneurs, you'll gain insights from Daymond John—Star of ABC's Shark Tank. You’ll build a brand style guide, practice the art of negotiation and pitching, and develop the technical and creative skills to help you get past the ideas stage and onto the big stage.

Tools: Adobe Creative Cloud

Topics Covered

Study secrets of success from legendary entrepreneurs
Develop your own brand and style guide
Practice the art of the pitch and negotiation
Conceptualize and create products, ideas, and mockups
Design a custom logo and business plan

Sample Schedule

In this course, students will develop their own business plan and marketing materials alongside the insights of entrepreneur Daymond John, CEO and Founder of FUBU and star of ABC's Shark Tank.

Throughout the week, students will engage in video lectures with Daymond John, instructor-led lessons, collaborative discussions, and independent project work.

Here’s a sample of what a week in the course could look like! Please keep in mind that students will progress at varying paces; this is a general outline of key material and the overall student experience.

Monday

Students will study and discuss the secrets of successful brand design and develop a professional brand name and logo with Adobe Photoshop.

Tuesday

Next, students will build a business strategy and examine community engagement tactics from a variety of industry leaders.

Wednesday

Time for design! Students will design product mockups and a sleek advertising campaign for their business pitch.

Thursday

Using the knowledge they’ve built thus far, students will develop an investment-worthy pitch deck and practice professional interview strategies.

Friday

To cap off the week, students present their business plan, branding and advertising materials, and product sales strategy with a winning pitch.

Portfolio-Boosting Transcript

At the conclusion of your child's course, they will receive an official iD Tech transcript outlining the skills they learned over the course of the week.

Learn from the best.

Passion for tech. Unmatched expertise. Personality that brings out the absolute best in your child. With 23 years of experience, we know there's no replacement for the best teacher. It's no surprise that iconic companies like Google, EA, Microsoft, and Disney hire the same talent we do. Our iD Certified instructors possess the whole package of skills that top employers seek.

100% USA-based, adult instructors
Recruited from top universities like Stanford, Caltech, and NYU
Rigorous background and reference checks
Robust training programs and certification
Adherence to American Camp Association accredited guidelines

Instructor Highlights

Chris M.

Software Engineer
at Google

Instructor Highlights

Chris M.

Software Engineer
at Google

“My time as an iD instructor was really formative. I stayed with STEM in college as a Computer Science and Electrical Engineering major, and now I’m working at Google in Chicago. If you find yourself thinking about STEM-related things outside of school, follow that passion. Major in it. Keep pursuing it.”

Instructor Highlights

Aspen C.

Associate Designer
at Bethesda Softworks

Instructor Highlights

Aspen C.

Associate Designer
at Bethesda Softworks

“The spirit of innovation and creativity I felt around my students while teaching Unity led me toward my career as a professional game designer. My time at iD Tech taught me that no dream is too big, and that brilliant ideas can come from anywhere.”

Instructor Highlights

Brian M.

Software Engineer
at Disney

Instructor Highlights

Brian M.

Software Engineer
at Disney

“The opportunity to create an environment of collaboration, inclusion, and creativity was a truly special experience. The skills I honed while teaching at iD Tech led me to my software engineering roles at ESPN and the Walt Disney Company.”

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Frequently Asked Questions

How can entrepreneurship be taught to kids?

One guiding principle of teaching kids entrepreneurship is that it’s difficult for an idea to flourish in a vacuum. Thus, the interactive nature of our Virtual Tech Camps helps kids refine their ideas and move them toward achieving full potential. Project-based learning is another key component, which assists in navigating the ins and outs of being a successful entrepreneur.

Why should my child learn entrepreneurship?

According to Inc.com, 93% of successful entrepreneurs started as kids and teens, so that begs the question: why aren’t there more young entrepreneurs? By exploring entrepreneurship, teens will have practiced what can take years to learn with the benefit of collaborative feedback and industry-tested advice. New knowledge (and perhaps a killer business idea) in hand, they’ll be ready to approach school, their hobbies, and life with a whole new outlook: one of a budding business leader.

What college and career opportunities can this course lead to?

As we’ve seen time and time again on Shark Tank, teens can step into the shoes of a CEO! Whether they’re looking to launch their own business right away, bolster their resume, or to learn what it takes for future ventures, this course will prepare them with versatile skills and life lessons from the best in the biz. Learn more: 5 Reasons Kids and Teens Should Learn About Entrepreneurship.

Is this course suitable for all skill levels?

Yes, this course is designed for beginner to advanced students. Our small class size ensures that each student receives individual attention and has the freedom to learn at their own pace.

What is the online camp experience like?

While we are proud to offer world-class experiences on many of the world’s most prestigious university campuses, we also recognize that many families need the flexibility of quality virtual learning! It’s with these families in mind that we’ve adapted the core elements of our flagship camps to an online format with our Virtual Tech Camps.

Like our on-campus programs, Virtual Tech Camps feature structured small-group sessions led by expert instructors. Each week includes live teaching of our signature, cutting-edge curriculum, plus peer collaboration, social time, and independent project work. To complete the experience, our Virtual Tech Camps incorporate all the magic of summer camp including games, challenges, and legendary iD traditions!

What are the technical requirements for this online course?

To run an online course with iD Tech, students will need a Mac or Windows computer (no Chromebooks, unless otherwise specified), a webcam, and a stable internet connection with access to Zoom video conferencing. Any course-specific installation requirements will be communicated after registration.