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Startup Camp with Daymond John, The People’s Shark

  • Price: $399/week
  • Age: 10 - 12
  • Skill Level: Beginner–Advanced
  • Format: Virtual Tech Camps | Small-Group, Online
  • Duration: Weeklong program, 2 hours per day

About This Course

Businesses are more than a means to make money. They're an opportunity to realize your passions, work toward something meaningful, and find people you connect with. The relationships you forge and the skills you gain will keep you going when the going gets tough. In this business-building workshop, Daymond John, Star of Shark Tank, will provide insight and inspiration to help you visualize, create, and execute the ideas that are key to launching your own business. You’ll act creatively, work hard, and determine how you want to leave your mark, collaborating with classmates and mentors along the way.

Tools: Adobe Photoshop, Adobe Creative Cloud

Topics Covered

  • Learn from legendary entrepreneurs
  • Develop your own brand and style guide
  • Practice the art of the pitch and negotiation
  • Design and create your own logo

Sample Schedule

In this course, students will develop their own business plan and marketing materials alongside the insights of entrepreneur Daymond John, CEO and Founder of FUBU and star of ABC's Shark Tank.

Throughout the week, students will engage in video lectures with Daymond John, instructor-led lessons, collaborative discussions, and independent project work. 

Here’s a sample of what a week in the course could look like! Please keep in mind that students will progress at varying paces; this is a general outline of key material and the overall student experience. 

Students will study and discuss the secrets of successful brand design and develop a professional brand name and logo with Adobe Photoshop.

Next, students will build a business strategy and examine community engagement tactics from a variety of industry leaders.

Time for design! Students will design product mockups and a sleek advertising campaign for their business pitch.

Using the knowledge they’ve built thus far, students will develop an investment-worthy pitch deck and practice professional interview strategies.

To cap off the week, students present their business plan, branding and advertising materials, and product sales strategy with a winning pitch.

Portfolio-Boosting Transcript

At the conclusion of your child's course, they will receive an official iD Tech transcript outlining the skills they learned over the course of the week.

Learn from the best.

Passion for tech. Unmatched expertise. Personality that brings out the absolute best in your child. With 23 years of experience, we know there's no replacement for the best teacher. It's no surprise that iconic companies like Google, EA, Microsoft, and Disney hire the same talent we do. Our iD Certified instructors possess the whole package of skills that top employers seek.

  • 100% USA-based, adult instructors

  • Recruited from top universities like Stanford, Caltech, and NYU

  • Rigorous background and reference checks

  • Robust training programs and certification

  • Adherence to American Camp Association accredited guidelines

Frequently Asked Questions

One guiding principle of teaching kids entrepreneurship is that it’s difficult for an idea to flourish in a vacuum. Thus, the interactive nature of our Virtual Tech Camps helps kids refine their ideas and move them toward achieving full potential. Project-based learning is another key component, which assists in navigating the ins and outs of being a successful entrepreneur.

In the words of Daymond John himself, “It’s never too early to start thinking and acting like an entrepreneur: trust me on this, I got my start at a very young age.” From learning how to create a great brand to marketing, pitching ideas, and developing a great network, the benefits of exploring entrepreneurship are as limitless as kids’ imaginations! Check out Daymond John’s Top 5 Reasons All Kids Should Learn about Entrepreneurship

CEO, founder, leader: just a few job titles for budding entrepreneurs to work towards. As we’ve seen on Shark Tank, kids can step into those shoes! Whether your child is looking to launch their own business right away or learn what it takes for future ventures, this course will prepare them with versatile skills and life lessons from the best in the biz. Read more: How to Raise a CEO, According to Daymond John. 

Yes, this course is designed for beginner to advanced students. Our small class size ensures that each student receives individual attention and has the freedom to learn at their own pace.

While we are proud to offer world-class experiences on many of the world’s most prestigious university campuses, we also recognize that many families need the flexibility of quality virtual learning! It’s with these families in mind that we’ve adapted the core elements of our flagship camps to an online format with our Virtual Tech Camps

Like our on-campus programs, Virtual Tech Camps feature structured small-group sessions led by expert instructors. Each week includes live  teaching of our signature, cutting-edge curriculum, plus peer collaboration, social time, and independent project work. To complete the experience, our Virtual Tech Camps incorporate all the magic of summer camp including games, challenges, and legendary iD traditions!

To run this online course with iD Tech, students will need a Mac or Windows computer (no Chromebooks, unless otherwise specified), Adobe Creative Cloud, a webcam, and a stable internet connection with access to Zoom video conferencing. Additional info on course-specific installation requirements will be communicated after registration.

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